Grocery Stores ‘Epicenter’ of Couponing Action
An overwhelming majority of coupon-clipping consumers in the US report that the grocery store is the epicenter of their coupon-redemption activity, according to a study by ICOM, a division of Epsilon...
View ArticleJune US Web Stats: Surfed Pages Increase
The average online American visited 88 web domains, had 51 internet sessions, surfed 2,569 pages and spent 57 seconds per page during June 2009, according to (pdf) data from Nielsen Online. (more…)
View ArticleNew Cars Not on American Shopping Lists
Nearly six in 10 (59%) Americans say they do not plan to shop for a new car for more than four years, a significant increase over the 46% who said the same thing in 2005, according to a survey by...
View ArticleGlobal Consumers Bored by CPG Offerings
Though only 26% of global consumers think that the worldwide food and beverage industry is innovative, 89% are interested in trying new products in this category, according to a study by Ipsos...
View ArticleUS Trade Deficit Rises
RetailerDaily.com reports that total imports rose 2.3% from $149.3 billion, and total exports rose 1.9% from $123.4 billion. The goods deficit increased 3.2%, from $37.2 billion to $38.4 billion. Goods...
View ArticleTop 10 Family Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Politics Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended July 17, 2009
Below are this week’s links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up , but still may be worth a peek: (more…)
View ArticleBing Gives MS Small Boost in June Search Rankings
Americans conducted more than 14 billion queries on the top search engines in June 2009, with Google Sites accounting for 65% of market share and Microsoft Sites climbing to an 8.4% share, up 0.4...
View ArticleSix in 10 Americans Want Religion in Business
More than 60% of Americans believe that religious beliefs and values should form the basis for executives’ business decisions, but less than two thirds of high-level business leaders agree, according...
View ArticleBarnes & Noble Finds New Revenue Streams
With the financial performance of major booksellers suggesting significant declines in the reading rates of U.S. adults, book retailer Barnes & Noble has recently invested in new sales avenues such...
View ArticleTop 10 Social Networking Websites & Forums – July 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleOnline Media Ad/Promo Use Eclipses Traditional Among SMBs
For the first time, the small and mid-sized businesses using online media for advertising/promotion has eclipsed the percentage using traditional media, reports The Kelsey Group and ConStat...
View ArticleSmall Ads More Effective than ‘Framing’ Ads… but Stay Tuned for Data on New...
Smaller online ads may be more effective than their larger counterparts, a new study by Dynamic Logic found. (more…)
View ArticleTarget Store Expansion Fails to Boost Net Sales
According to RetailerDaily.com, Target’s store openings cannot raise earnings enough to compensate for declining store sales. The discount retailer reported declining figures in several key financial...
View ArticleTop 10 Site Genres by Image-Based Impressions – July 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleE-Tail, Auto Sites and Hollywood Top July Site Visits/Growth
Riding the strength of the popular Cash for Clunkers program, which enables car owners to exchange old vehicles for cash, websites for automotive manufacturers enjoyed disproportionate popularity in...
View ArticleDell, Moonfruit Claim Twitter Campaigns Effective
Representatives from Dell said, at a Twitter for Brands event hosted by New Media Age in London on Friday, that it has seen tangible uplifts in sales which can be directly attributed to marketing on...
View ArticleAre Gamers Dropping the System for Online?
The news that the nearly $12 billion video game market saw a 30% drop in gaming equipment resulting in the industry’s first major decline since 2000 may be a cause for alarm. Or is it. The answer is...
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